How to Write Copy for a Business Brochure.
From a conference brochure up to a workshop brochure, there are different kinds of business brochures that you can come up with depending on the purpose, objectives, and goals that you would like to realize for your company or establishment. Always keep in mind that prior to the development of any business brochure, you have to make sure that you will already have a list of your nonnegotiable.
If you want customers to know you mean business, you need a brochure. Printed material can be taken home and read at leisure. Brochures also support other advertising, direct mail, and online promotions. In short, a good brochure sells. Read on for 12 tips on writing a brochure that will support your online marketing efforts and increase your sales.
Brochures are also called booklets, pamphlets, and leaflets.Some are trifold, some are bifold, but all brochures are folded sheets with defined pages and sections. To create a brochure in Word, open a template and personalize it to suit your needs.Or, open a blank document and use the page layout options to create columns and design a template from scratch.
Be sure to ask for a sample brochure before placing bulk orders. Writing and Designing a Brochure; How to Design a Simple Brochure (PDF) Marketing Your Sewing Business with Business Cards, Fliers, And Brochures (PDF) Brochure Copywriting Tips and Worksheet (PDF) Word: Creating a Tri-fold Brochure Using Microsoft Word (PDF).
A brochure is a tangible and credible sales and marketing tool. When writing an effective brochure remember its purpose, the target audience it is aimed at, and the key message it should deliver. Write from the reader’s point of view, write to grab attention, hold interest, communicate, personalize, support your claims, tell, sell and tell again.
Writing effective brochures is an art as well as a science. It requires a combination of competent writing skills, knowledge of the market for which the brochure is intended and the ability to creatively combine and integrate information about a product into a coherent and convincing piece. This article is intended for the novice marketing.
Business Brochure. Customize this brochure template with information about your business. Insert your company logo, your own photos and use built-in themes to change the colors to get the polished, professional look you want.